All the consistency of evergreen without the low conversions, low urgency, and low energy.
All the sales you can handle—and all you have to do is set it up and flip it on.
What IS the Circuit Sales System™?
You just set it up once... and flip it on.
Frankly, I didn’t WANT any of that. I didn’t WANT to have to keep chasing attention from people who hadn’t committed to working with me.
I didn’t WANT to rely on high-pressure launches that consumed all my energy.
I didn’t WANT to spend my days creating content to keep people engaged for free—or constantly reinvent my offers to keep up with trends.
I wanted freedom.
I wanted stability.
And I wanted a system that worked for me while I spent my time living the life I’d built my business to support.
So, I created a sales system of my own. One that made everything easier.
It serves up the right messaging on the right schedule to my perfect audience, automatically. It capitalizes on when people were most excited about what I have to offer. It supports people in their interest in purchasing, instead of penalizing them or force them to conform to my schedule. It gets people excited about their purchase and feeling GOOD about making it. (And yes, we regularly get people THANKING us for selling to them.)
My name is Allie Bjerk and I’m the creator of the Tiny Offer® Framework and now, CEO of Circuit Sales System - I create courses and coaching programs that teach people how to build successful online businesses that give them more of what they truly want - money AND freedom.
I didn’t make my money and build my company by selling a course about how to sell courses. I spent a decade behind the scenes of other "big name brands" and finally built up the bravery to share what I'd learned adn become the face of my brand. I share what truly works for "normal people" in digital marketing, and The Circuit Sales System is one of those systems —and now I’m going to teach you to make it work for you, too.
IF YOU'RE WONDERING...
Why your challenges aren’t converting—even though everyone says you HAVE to do them to build momentum…
Why your free Facebook groups are draining your time and energy without creating paying customers…
Why your lead generation isn't paying for itself and how to fix it
Why “evergreen” is all the rage—even though your evergreen offers aren’t selling like "they" should…
How you could possibly scale a business based on hoping for a few big launches every year…
Why your webinars might get registrations but fail to deliver on attendance—and conversions…
Why people are joining your email list only to disappear when it’s time to make a purchase…
…then you’ve stumbled across the same mistakes that most course creators (and would-be product sellers) are making.
Does Apple tell you, “This iPhone is available for one hour only—next Thursday between 6 p.m. and 7 p.m.?”
No! They make their products available when customers are ready to buy.
Do colleges start teaching before students enroll? Of course not—they ensure that tuition is handled first.
Yet, many course creators make the mistake of relying on outdated or misinformed tactics like...
Using messaging that doesn’t resonate with their audience.
Building offers without clarity on what their audience truly wants.
Making strategic decisions based on assumptions instead of proven frameworks.
This is why your offers might feel harder to sell than they should—and why it's time to rethink your strategy.
If you have a great product and the right audience, you can sell it—and you can sell it like crazy.
If your product isn’t selling like crazy, it’s not because it isn’t good...
It’s because either your messaging or your strategy is broken.
This program fixes both.
In this program you will learn, step-by-step, how to create the messaging that powers your system. Or if you prefer, you’ll learn enough so that you can hire the right copywriter to craft it for you. Either way, you won’t find any program that provides this level of insight into the most important element of your business: your messaging.
And it’s layerable. We’ll teach you techniques to layer on additional tactics (if you want to!) to further support your Circuit’s success. Want to do challenges or groups or events? No problem— you can layer them on top of your Circuit. Want to do sales calls? Just layer them on. Want to have the option to do live events every so often? Again, not a problem at all. They can all layer on TOP of your successful Circuit.
And while we build in genuine urgency to encourage them to take action, we also allow for the people who need time to deliberate before purchasing. And what about the people who want to purchase but for whom it’s just genuinely not the right time? The automated Circuit has built-in purchase opportunities to capture those “long-tail” sales as well.
This system was created and then used it to generate millions of dollars in sales for our professional training courses—and only put this course together to answer the questions that business owners I know have been clamoring for me to teach them.
Automation gets a bad rep: It’s not about boring, robotic messaging or systems. In this module, you decide on the best system for you—plus how to make your automation feel exiting, genuine, and “here’s my credit card” compelling to your audience.
In the previous modules, you’ll have knocked out all the key elements of the Lightbulb Video—and in this one, you’ll put them together. Ever felt overwhelmed by a big writing project? (Can I get a “heck yeah?”) Great news! We’ve made writing and putting your Lightbulb Video together as easy as possible with plug-and-play templates PLUS sample language.
Not everyone’s going to buy immediately—that’s just a fact of business. But do we give up on them? No way! In this module, learn how to craft messages that re-excite your not-yet-purchasers and re-inspire them for the transformation your offer delivers.
You didn’t think we’d leave you hanging on these, did you? Without an effective sales page, opt-in pages, and site opt-ins, your Circuit can’t do its job. Learn exactly how to craft the kind of messaging that attracts your perfect target audience and excites them to take action.
Let’s not forget these key members of your team! (Even if, right now, they’re actually just YOU.) We dig into what your Customer Service team needs to know, plus how to deal with special requests and extenuating circumstances. We prep your team now so that they’re ready to hit the ground running and support you—and your audience—in the very best way possible.
What can you expect moving forward? Where do you need to focus your efforts once your Circuit is built? What other ideas do we have for you? We dig into all of it here in this quick, but info-packed, module.
You’re learning a whole new system of sharing your offers with the world—and you SHOULD have questions. As part of the program, you get access to six months of twice-monthly coaching calls to get your questions answered and get feedback on your work to help ensure you’re always heading in the right direction.
You also get access to a community of your peers with six months of access to our Circuit Sales System-only Facebook group. This group helps keep you on track and serves as a sounding board with people who are also learning the system and have valuable insight and ideas to share.
EVERYTHING you need to know to create your own wildly effective, automated sales system, including messaging, strategy, systems, and more: $25,000
6 months of twice-monthly, live coaching calls with Allie: $12,000
6 months of access to the student-only, CSS Facebook group: invaluable
Lifetime access to the course, including all future program additions: invaluable
(SAVE MORE!)
VALUE OF THE PROGRAM:
$37,000
REGULAR ENROLLMENT:
$4,497
YOUR PRICE TODAY:
$2,997
17-module course
6 months of twice-monthly, live, coaching calls
6 months of access to the
CSS-Only Facebook Group
Lifetime course access, including future additions
VALUE OF THE PROGRAM:
$37,000
REGULAR ENROLLMENT:
$1,797
YOUR PRICE TODAY:
$1,197
17-module course
6 months of twice-monthly, live, coaching calls
6 months of access to the
CSS-Only Facebook Group
Lifetime course access, including future additions
17-module course
6 months of twice-monthly, live, coaching calls
6 months of access to the
CSS-Only Facebook Group
Lifetime course access, including future additions
.
I can’t think of a business that wouldn’t get tremendous benefits from learning this system.”
— Stacy Tuschl, Founder of Well-Oiled Operations, Multi-Seven Figure Business Coach and Systems Expert
It's selling as I sleep. It's selling on vacation. I'm not doing live anymore. It's literally changed my life, but more importantly, it's changing the lives of so many caregivers ... so I am not only making more money than I have ever made in my entire life, I am now making a bigger impact, which is the whole reason why I started this whole thing in the first place."
— Natali Edmonds, Board-certified Geropsychologist and founder of Dementia Careblazers
At one point, I had a week that I had 10% conversion, organically, on people who were just sitting on my list. That’s huge!”
I get super excited that I can look at my revenue from the Circuit and my Circuit alone, including ad spend, is running at an 83% profit margin”
— Megan Sumrell, Work/Life Harmony Expert and Creator of the TOP Program
We're basically in third year and we are actually hoping to have a multiple 7-figure year."
— Carina Gardner, Professional Designer and Creator of Ink Club and the Design Suite Mastermind
In [late] June, we turned the Circuit on. Right after that my summer went sideways. I had an injury that required a pretty significant surgery. However...while I took time out of my business to listen to my body...I watched the sales start to come in. In the first month, we generated $11,000 in revenue. The Circuit works!"
— Lisa Marker-Robbins, Founder of Flourish Coaching
To this day, I literally like two weeks ago put my email list through it and it’s already generated $55,000 and that’s without ads and without any promotion."
— Kendra Perry, Online Business Strategist for Health and Wellness Coaches
“I have tried other programs before and I did not necessarily see the change in my business monetarily. I didn't get the big bump that I was hoping for not a lot of tactical changes. And so that was my hesitation in jumping into another online course. I was like,Okay, well maybe this stuff just isn't for the brick and mortar space’. But in my heart I was like, ‘It is, it has to be—every business needs this.’…
[CSS] is that blueprint you've been looking for. If you have been looking for something to give you the true steps and the legit wording and the questions to ask—and if you have been looking for a blueprint and been buying all the things that say ‘a blueprint’ that have not met your expectations or blown them away, this one will. This program does.”
— Abbey Brown, Owner The Milestone Market and The Brownstone, wedding and event venues
Now I have something that works. And know that I can go out there and actually get visibility and get traffic and know that it's going to lead somewhere and I don't have to worry about it anymore. I can just let go and stop worrying about, 'will this work, will this work?' Because it has worked and I know it will continue to work…I would say that I more than got my value out of the program. I probably tripled my ROI already, and I'm not even finished with the Circuit yet."
LISA PRINCIC | Membership Expert and Creator of Scaling Deep
100% just do it. Definitely for me, it's a way to build your business, to give yourself the space and energy you need to serve your audience but also have a life. And we're all building a business not to be working in it 24/7, yet so many people are building a business that is setting them up for that. And I feel like this is the antidote to that. So yeah, I would just say, ‘100%, go for it. All of the support is there, and it's just exactly what you need.’ So yeah, I'm a big advocate for it."
HELEN MUNSHI | Business Growth Strategist and Quiz Expert
100% just do it. Definitely for me, it's a way to build your business, to give yourself the space and energy you need to serve your audience but also have a life. And we're all building a business not to be working in it 24/7, yet so many people are building a business that is setting them up for that. And I feel like this is the antidote to that. So yeah, I would just say, ‘100%, go for it. All of the support is there, and it's just exactly what you need.’ So yeah, I'm a big advocate for it."
HELEN MUNSHI | Business Growth Strategist and Quiz Expert
No, you don’t necessarily need to—you can (and should!) send organic traffic into your Circuit. However, you’ll be able to accelerate your growth faster by incorporating paid traffic.
Do I need to do the tech myself?
Nope! We’ll tell you what you need to build (which isn’t that complicated, by the way) and you can easily hire someone to do the tech work for you.
Do I need to spend a ton on tech?
Nope! You’ll need landing page software, email software, and recording software (Zoom will do), which you probably have already. If you don't, we have a solution called Autopilot Clients that can handle everything you need and is only $97 per month. You’ll also need to use Deadline Funnel, which is very reasonable priced—especially for what it’ll help us do for your revenue!
Do I need to have a course or could I sell something else?
The CSS definitely works for courses, group coaching, and other information products like that, but there’s also no reason that it couldn’t work for physical products, masterminds, and other offerings.
Do I have to have already built my course or my product?
Well, normally I’d say it’s ideal if you already have it built. But since this offer is for a limited time only, it’s the lowest that you’ll ever see the price AND you get lifetime access to both the live call recordings and the full course once it’s developed, I’d say it’s not absolutely necessary.
How long will it take me to implement the system?
If you’re keeping pace with the calls and doing the work as we go, you could certainly have your full Circuit built in 12 weeks. But if your schedule is busy you can certainly move slower—you have lifetime access to all the content in the course (and all the content to come). Since we’re doing the training live, you won’t be able to work ahead, but this structure will also ensure that you’re working at a steady pace AND that you can come to me with questions as you have them.
Can I customize it?
Of course! We’ll teach you the basic framework and all the messaging, principles, and techniques to use, but then we’ll also teach you how to layer other tactics on top of it. Love your challenges? Great! We can layer that on. Think sales calls put you over the top? No problem! You can use them to enhance your results. Want to offer special promotions and events throughout the year? (Hello, Black Friday.) We do that, too, and we’ll show you how.
I want to still use sales calls, challenges, etc. Can they work with this program?
Yes! I'm going to show you exactly how to layer on marketing tactics like sales calls and challenges (IF you want to use them)—including how this can work WITH live launching if you don't want to give it up completely.
Oh, so many reasons! First, let’s talk timing. Maybe you’re requiring people to sign up for a live webinar. Well, look at your own life—how often are YOU able to show up for things that you sign up for? And, remember, that live webinar often happens hours or even DAYS after they sign up, giving PLENTY of time for that excitement to wane and other priorities to get in the way. The time that’s convenient for YOU isn’t convenient for them. And either you send out a replay (by which time they’re even less interested) or you don’t send out replays and you penalize them for not being able to attend. (Plus, then you have tons of leads who NEVER see your offers!)
Or what about automated webinars? Where they can choose a time to watch it later or “wow, what luck! It’s just about to start?" Well, even with automated webinars, when you force them to watch it at a certain time, you have the same problem as above. And with that “wow, lucky you, you can watch it now” option? Well, in addition to it being disingenuous and icky-feeling, most people who sign up for your webinars won’t have time to sit down and watch it at that moment. How often do YOU happen to have time to watch an hour-long presentation when you happen to be flipping through your phone?
And let's talk about the content. This whole idea of “give them a small win” by teaching a small portion of your full content doesn’t work. Either they take that small win and think that’s all they need for success or they think they can figure all the rest of it out by themselves. The BEGINNING of your interaction with a potential purchaser is not the place to teach all your content. As you’ll find out, it’s the place to help them UN-learn all the things that have held them back from success—and help them understand that you are the expert in the process.
Why aren’t my challenges converting?
See, here’s the problem with challenges. People will never be as excited about the transformation you promise and you as a brand as when they first encounter you. So, when you make them sign up and then WAIT for the challenge and then make them show up multiple days in a row (which most people do NOT do) to even get to your offer…is it any wonder that people aren’t buying at the rate you hoped they would?
Why isn’t my evergreen product selling?
People don’t take action without deadlines. They just don’t. So, when you have a product on your site that people can buy any time they feel like it, there’s no reason for them to purchase it any time soon. And, as we know, people are most excited about you and what you have to offer when they first encounter you so, if they don’t purchase then, the chances of them EVER purchasing decrease exponentially. If you don’t give people a real reason for taking action now, they never will.
Why isn’t my launch converting?
Sure, there are SOME people who are willing to wait three or even six months to purchase something. But think about it: When you identify that you need something, how willing are YOU to wait? What’s much more likely is that people will sign up for your list and, if they don’t have the option to purchase your solution from you soon after they find you, they’re going to google and find another solution.
“Hey, but what about people like James Wedmore or Marie Forleo? They only launch once or twice a year!”
Sure…but they’ve been in the business for 10-15 years: They have made a name for themselves. If Oprah only launched a course that you really wanted once or twice a year, you might wait for that, too—because she’s Oprah. Also, you’ll notice that they’ve added additional programs that you can purchase throughout the year, too, because launching just once or twice a year isn’t cutting it.
Why isn’t my email list buying? Aren’t they “warm?”
Here’s the thing: A person is only a “warm” lead if they’re interacting with you and your content. Just being on your email list doesn’t make them “warm;” it makes them lukewarm—at best. Maybe just room temperature. (And if you haven’t been regularly emailing them? They’re back to being chilly.)
The truth is that people are going to be MOST interested in you and what you have to offer when they first come across you, and that interest is going to wane significantly unless you have the right system to convert them into purchasers. And, yes, you CAN turn people on your list for a while into purchasers, but you have to have a deliberate system for re-warming them.
WHO IS THIS FOR?
5- and 6-figure digital entrepreneurs looking to take their programs to 7 or 8 figures
Course creators, coaches, and program managers (Could this work for products? Sure, I don’t see why not; I’ve just never done it myself)
People willing to dig into their audiences and explore why they are and are NOT purchasing
People who are deeply committed to doing their best work for their customers and supporting those customers to experience the very best outcomes possible
THIS IS NOT FOR:
People who are unwilling to learn or to be coached
People with “shiny object syndrome:” If you get distracted by the latest marketing fad instead of finishing what you’ve started, this isn’t for you
People who say things like “everyone else is doing it this way” or who believe that good-looking Instagram posts equate to a successful business
People who don’t want to learn how to effectively communicate with their audiences
People who want to operate solely within their comfort zones; what got you here won’t get you there, and the next level of your business is outside of your comfort zone
Could you 40x your revenue like I did? Absolutely—there’s no reason why not. But that might feel like too big of a stretch for you to wrap your mind around right now. (It certainly would have been for me in 2018!)
Obviously, I can’t make any revenue guarantees. I can give you all the steps and all the support, but it’s on you to implement it. That said, I want you to be successful—I’m only successful if YOU are. So, my personal goal for you is to at least 5x your revenue within the first year of implementing your Circuit. And remember, you can always scale up! So, where would 5x your revenue put you?
And then, if you want to start playing with possibilities, where would 5x that put you? This system is your KEY to scalability. I want you to start to dream big because it’s completely possible. I want you to look back and laugh at how small the investment in the program was compared to all the revenue it earned you.
I want you to be massively, blissfully, deservedly successful.
Earnings Disclaimer:
Every effort has been made to accurately represent our programs and the educational value they provide. However, there is no guarantee that you will earn any money using the techniques and ideas in these materials. When we present revenue and sales figures on our website and our other channels, we are showcasing exceptional results, which do not reflect the average experience. You should not rely on any revenue, sales, or earnings information we present as any kind of promise, guarantee, or expectation of any level of success or earnings. Your results will be determined by a number of factors over which we have no control, such as your financial condition, experiences, skills, level of effort, education, and changes within the market. Running an online business carries risks, and your use of any information contained on this website is as at your own risk. Subject to our Refund Policy, we provide content without any express or implied warranties. By continuing to use our site and access our content, you agree that we are not responsible for any decision you may make regarding any information presented or as a result of purchasing any of our products or services. Any claims made of actual earnings or examples of actual results can be verified upon request.